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Through insightful and engaging conversations with leaders and experts from the entrepreneurial niche, Super Entrepreneurs Podcast by Shahid Durrani will provide you with actionable tips and strategies for greater motivation, productivity and success in your business, career and personal life. The show also features solo episodes, where Shahid, driven deeply by the purpose and passion to make a groundbreaking impact in your everyday life, will address topics and offer practical advice that inspire you to overcome life’s adversities and craft a lifestyle that you love. Be sure to tune in and gain from the valuable content shared by the guests we host, including; digital marketers, social influencers, authors, CEOs, Medical professions, and entrepreneurs
Episodes
Tuesday Jul 05, 2022
Changing the Status Quo in Marketing with Mark Schaefer
Tuesday Jul 05, 2022
Tuesday Jul 05, 2022
We are in the biggest fracture of the status quo in the history of the human race, this pandemic. Everything is changing. Everything is being reimagined and reinvented. That's why we have so many startups right now. But it's not just having an idea and then announcing it to the world. You have to define why I am relevant to you right now and how I can add a human aspect to your marketing.
Mark is a marketing strategist, keynote speaker, university educator, and bestselling author of "Marketing Rebellion" and "Cumulative Advantage." He is the ambassador and implementer of humanized marketing.
When Covid hit, Mark caught the virus, and due to his inability to work, his business went down. He had to come up with another business that would help the world at that moment. He started a new business, and in no time, it was flourishing. From his experience, Mark carries essential lessons that we can all borrow and implement in our lives.
Listen in and learn.
How to stand out as a coach or mentor
First, define how you want to stand out. Second, combine your standout method with what is going on in the world and run with it.
Best social media practices for businesses
- First, be organized and systematic about building your personal brand. Increasingly, the personal brand is the brand. In Mark’s words, we don't trust companies; we don't trust advertising. We don't trust marketing and messaging. We trust each other.
- Second, choose a social media platform for you to distribute your content and engage with your audience.
- Third, be consistent.
Timestamps:
[01:14] Getting to know Mark and what he does
[03:39] Does Mark use his imagination to predict the trend?
[08:13] Are people having trouble shifting their marketing to a more human approach?
[12:48] The flourishing of the clubhouse
[16:22] How to stand out as a coach or mentor
[25:14] Social media recommendations that businesses should do regularly
[32:11] Mark's mindset training
[38:16] Mark's top tip for a business to have more human-to-human connections
[40:27] Mark's opinion on people using bots
Quotes:
"I'm only against technology when it creates a barrier between our company and our customers."
"I see social media as the distribution system. It's like the trucks taking the product to market."
"I think the greatest skill an entrepreneur can have right now is humility, is to say, I don't know at all, and I need to pay, and I need to pay attention right now. And tune in to my customers and potential customers to see how they've changed."
"Everything is changing in the world. We don't know what's going to be happening next. I think this period that we're in with the Coronavirus, is not a change. It's also not an aberration. It's a reset."
"Once you define what you need to be, then what you want to be known for and the path to take, will be relevant."
Connect with Mark Schaefer:
Website: https://businessesgrow.com/
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